We have already talked about what happens if a company occurs an error in the previous post about apology emails. Here we find another example coming from The Register, the British technology news and opinion website. At the end of October (the 24^th) they sent a communication to their subscribers to notice an error happened: not a mistake about user name, not even the website down… What happened to The Register was the delivery of an email with open names and email addresses of 46.524 subscribers, sent to 3521 people. To respect the privacy, the company immediately asked to delete the email.

Here is the apology email they have sent to all subscribers:

The Register’s approach shows how seriously they had been towards what happened, considering the error as a damage in terms of privacy: they contacted directly and reported themselves to the ICO, the Information Commissioner’s Office, as we see on their website:

In this case the apology email is a real and true request of “excuse” about what happened.
Facing the fact and reporting themselves, The Register showed a serious approach not only towards subscribers, but also considering a potential case of data breach.
Use NewsletterMonitor, the benchmarking platform for email marketing, to find new examples: for example, insert the keyword “apology” and search in the database newsletters containing it in the subject and in the body content.