May the force of email be with you!

by on May 12, 2015


A long time ago in a galaxy far, far away…

Millions of Star Wars fans worldwide are waiting for the new trilogy to come out next Christmas. It’s going to be a long wait until then, in the meantime never like this year have email marketers celebrated Star Wars Day.

The occasion is celebrated on May 4: “May the fourth be with you”!

Let’s have a look at some key examples from NewsletterMonitor.

Come on Jedis, follow me in this journey!

Toy brands, as expected, joined the celebration.

Master Yoda once said: “Do, or do not. There is no try.” and Hasbro and Lego have certainly done and tried.

Hasbro set the tone by featuring vintage images of the main characters of the original movie and continued in the email showcasing a selection of Star Wars-related products, including action figures of the new trilogy heroes.
Hasbro May the force of email be with you!

The subject line couldn’t be more straightforward: Free Shipping on all STAR WARS. May the 4th be with you!.

Lego has always had a geeky streak, from The Lord of the Rings, to The Hobbit, to The Simpsons and, of course, Star Wars.
Lego May the force of email be with you!

Compared to Hasbro there is less of a vintage feel but a similar message, starting from the subject: May the 4th be with you! Celebrate with 10% Off selected LEGO® Star Wars™ sets!

But would you have associated Star Wars and shoes ? The two seem to fit better than we would think…

The Australian brand UGG went total black to honour Darth Vader, Luke Skywalker’ enemy and father.

The black theme really stands out in the UGG communication plan, but how else can you convey the dark side of the Force?

In this case as well the products featured belong to a Star Wars limited edition, as introduced by the subject line:
Limited Edition Star Wars™ x UGG® .

UGG May the force of email be with you!

Crocs used the event’s slogan in the newsletter subject line: Star Wars Day: May the 4th Be With You!
With the launch of the trilogy, Crocs created a Star Wars collection, what better opportunity to present it than Star Wars day?

Crocs May the force of email be with you!

The email positions the products in a galaxy far far away, replacing the usual space ships.
It contains animated GIFs to highlight product features: the Jedi lightsaber is ready to fight!

Overall, the look and feel of the email is 100% Star Wars.

How about you? Did you send a Star Wars Day email this year?

Regardless, may the Force be with you, digital marketer!

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