Email marketing celebration for Martin Luther King Jr. Day
by Federica on 2012/01/20
Which is the link between the Nobel Prize and email marketing?
In the US market January 17th was a celebration for Martin Luther King Jr. Day; for some companies this event became an occasion to communicate.
Considering the theme of the Day, we can expect that the communication purpose was mainly not-commercial, though some offers can refer to activities to promote family togetherness, due also to the day off from school. Let’s find some email marketing curiosities collected on NewsletterMonitor.
An interesting message in the subject of the…
Read More...Inspirational email marketing for 2012
by Emanuela on 2012/01/13
Enjoy our selection of the best newsletters sent for the special occasion of New Year and get inspired for your email marketing in 2012!
Newsletter by Clarins
Newsletter by Dockers
Newsletter by Forever 21
Newsletter by Pinko
Newsletter by Fredflare
Get the most out of NewsletterMonitor: more than 2 million campaigns are available. Find the best email marketing creativities and get inspired!
Read More...Email marketing seen up close: Happy New Year!
by Emanuela on 2012/01/05
New Year is one of many special occasions to communicate to subscribers.
What different kinds of communication and engagement strategies can be found?
Let’s watch four different communication approaches concerning New Year to find out some tips for an engagement strategy.
HOW TO engage using the topic of renew
The occasion makes it possible to play around with the concept of “new”. This is a tip to invite users to renew some aspects of their life (and buy new products).
Ann Taylor’s newsletter deals with starting the…
Email marketing at Christmas time
by Federica on 2011/12/23
We have chosen a collection of email marketing activities connected to Christmas communication: take a look and enjoy the different projects related to this special occasion.
Swarovski developed a Christmas mobile application, whose launch was at the beginning of November; we can notice interesting aspect in this newsletter: the personalization of template in the same colours and mood of the background of the smartphone screen and the presence of the QRcode to start playing and win.
Kate spade New York chose to create a gift guide; it follows the…
The Register: privacy and apology email
by Emanuela on 2011/12/13
We have already talked about what happens if a company occurs an error in the previous post about apology emails. Here we find another example coming from The Register, the British technology news and opinion website. At the end of October (the 24th) they sent a communication to their subscribers to notice an error happened: not a mistake about user name, not even the website down… What happened to The Register was the delivery of an email with open names and email addresses of 46.524 subscribers, sent to…
Read More...Email strategies about Black Friday: Walmart, Samsung and H&M
by Federica on 2011/11/25
Black Friday means the official launch of holiday shopping; it’s an important occasion for e-commerce players to create a strong connection with subscribers, based on engagement: users are expecting to be rewarded with special offers from now on, during holiday season. Let’s see some interesting communication strategies used by top brands in their email marketing approach to launch Black Friday.
In the preheader of this newsletter, Walmart jokes on the presence of elves working overtime referring to justify the previous email sent with a wrong subject line. As we can…
Read More...Subject lines about Thanksgiving
by Emanuela on 2011/11/24
Watching deeply the special occasion of Thanksgiving, let’s find some subject lines that light up in your inbox, with a specific remind to the occasion.
It follows our selection of subject lines, used by top brands from different industries:
Starbucks® Thanksgiving Blend is here early on StarbucksStore.com by Starsbucks [Restaurant / Catering / Fast Food]
An Elegant Thanksgiving Meal From Dean & DeLuca by Dean&DeLuca [Food]
MSC Cruises Thanksgiving Special by SkyAuction [Airlines/Transports/Cruises]
Thanksgiving savings are being served by Target [Mass Market Distribution]
Thanksgiving Savings and Recipes Inside! by…
Read More...Email marketing curiosities about lucky days
by Federica on 2011/11/11
It’s a common belief that palindromic numbers evocates luck. Does this affect email marketing?
We took a look on NewsletterMonitor to find out if it does or not.
Here you see the collection of some examples of newsletters received on the 11th November: some companies have chosen to exploit the 11/11/11 date to communicate with their subscribers. Their common approach is to create special offers or discounts, all of them recalling the number 11.
Which occasion will be the next?
Let’s wait until 12/12/12!
Apology emails: about mistakes and offers
by Emanuela on 2011/11/10
Apology emails are strongly connected to mistakes: why not use some strategy and get out the most of the mistakes offering something unusual and special to your subscribers? Email marketers can turn a mistake into an opportunity to enforce loyalty to the brand.
Let’s watch some examples of apology emails and the use of a corrective strategy.
Dockers meets some technical difficulties and extends the offer to one day extra, as said starting by the subject line OOPS – Our mistake is your gain! Sale Extended! The newsletter was…
Read More...Digital direct marketing: special Halloween
by Federica on 2011/10/31
Tricks or treats?! Halloween is one of the special occasion to communicate for e-marketers, across different industries. How would they exploit this occasion?
The tone of the communication can vary, concerning the use of graphic elements in the layout, the promotion of limited edition products, the integration of a dedicated box or just a remind to the event as a suggestion.
The point is that each special occasion is a good occasion to communicate; let’s find some interesting examples of Halloween newsletters sent by companies across different industries,…