May is the Month for Mothers

by on May 6, 2015


Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express shipping option to ensure delivery by the day of the festival.

Subject Mother’s Day Essentials
Balenciaga MothersDay May is the Month for Mothers

Burberry focuses its message on the value of customising gifts with a special monogram for your mum in order to make it exclusive and unique.

Subject Monogrammed gifts for Mother’s Day
Burberry MothersDay May is the Month for Mothers

Cartier uses an image accompanied by hearts and spring birds showing some items of jewellery. It is interesting that the email sent to Italian users shows a range of accessories (sunglasses and bags).

Subject For Mom, With Love
Cartier MothersDay May is the Month for Mothers

Subject Il regalo per la festa della mamma
Cartier Italy MothersDay May is the Month for Mothers
Fresh is another brand with is ready for the festival. This year, a long email with all selected products is introduced by a wonderful cartoon.

Fresh MothersDay May is the Month for Mothers

Ray-Ban is promoting a special edition gift guide and offers a traditionally-shaped model of glasses with a nod to the ‘mother of style’ concept.

Subject Make her day with our Mother’s Day Gift Guide!
Ray Ban MothersDay May is the Month for Mothers

May is also the month of the rose, an iconic image which appears in two emails:

Swatch presents the new Mother’s Heart product which also carried an evocative coded name (ROSES4U).

Subject Hai già pensato al regalo per la mamma?
Swatch MothersDay May is the Month for Mothers

Montblanc offers a selection of timeless gifts.

Subject Mother’s Day Gifts as Unique as She Is
MontBlanc MothersDay May is the Month for Mothers

Happy mother’s day to all the mothers and happy email marketing!

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