Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.
Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.
By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.
Balenciaga offers a selection of essential products and highlights the express shipping option to ensure delivery by the day of the festival.
Subject Mother’s Day Essentials
Burberry focuses its message on the value of customising gifts with a special monogram for your mum in order to make it exclusive and unique.
Subject Monogrammed gifts for Mother’s Day
Cartier uses an image accompanied by hearts and spring birds showing some items of jewellery. It is interesting that the email sent to Italian users shows a range of accessories (sunglasses and bags).
Subject For Mom, With Love
Subject Il regalo per la festa della mamma
Fresh is another brand with is ready for the festival. This year, a long email with all selected products is introduced by a wonderful cartoon.
Subject Treat Mom + FINAL HOURS for FREE OVAL SOAP & SHIPPING
Ray-Ban is promoting a special edition gift guide and offers a traditionally-shaped model of glasses with a nod to the ‘mother of style’ concept.
Subject Make her day with our Mother’s Day Gift Guide!
May is also the month of the rose, an iconic image which appears in two emails:
Swatch presents the new Mother’s Heart product which also carried an evocative coded name (ROSES4U).
Subject Hai già pensato al regalo per la mamma?
Montblanc offers a selection of timeless gifts.
Subject Mother’s Day Gifts as Unique as She Is
Happy mother’s day to all the mothers and happy email marketing!