Posts Tagged “welcome email”

A warm welcome

by on July 24, 2014

Everyone likes and deserves to be welcomed when entering someone’s home. And joining a brand online by subscribing to its newsletter program, is a similar experience. From a marketer’s point of view, it is not just a matter of good manners: welcome emails are a great marketing opportunity because they usually reach the highest open rates and sometimes even great immediate conversions.
A welcome email is the best way to start a relationship with recipients: those who have just subscribed did so because interested in the brand and in its …

How can you welcome your new users?

by on March 3, 2014

Brands that want to build a solid rapport with their users typically use a welcome email to get the relationship off to a good start. The user has expressed an interest in the brand and has just signed up: it makes sense for the company to respond with a welcome mail. But what tone should they adopt? What benefits can they offer in return? Keep in mind that this is the honeymoon period: a special moment between the brand and user.

To see some examples, let’s look at some …

Welcome email: Adidas as an example

by on January 15, 2013

It is essential for email marketers to follow the lifecycle of the subscriber. With this in mind, let’s take a closer look at the relationship between the subscriber and the company. The ‘honeymoon’ phase begins with the initial subscription to the online form.

What are the key elements of a good welcome email?
Good practices are:
- a welcome message
- introduce the benefits
- use a special offer

Adidas as an example has included these best practices, let’s take a closer look:
- Call to action for mobile devices…

How can you welcome your subscribers?

by on September 28, 2012

A new feature available on NewsletterMonitor allows you to search and find email types, such as welcome emails. Specifically to this type of communication we want to highlight a couple of examples of email messages with a specific and true value for subscribers.

Panasonic welcome email
The interesting aspect in the email by Panasonic is the use of a true welcome message: they give importance to subscribers saying thank you. At the same time users can easily get into the values and the universe of the brand (thanks to …

Mobile marketing: tips and Estee Lauder email anatomy

by on February 3, 2012

According to the increasing use of smartphone devices among users, we should be ready to optimize communication for mobile. Simple and useful advices must be considered for mobile email marketing campaigns, if you want to be effective with those subscribers using a mobile phone.
How do you want your email to look like?
Consider at least three key elements while thinking to a mobile device:

Font: the importance of fonts is affected by size, colours and type. Use bold fonts to highlight and give relevance to the main messages. Remember …

Welcome email: is it your best reference? Bath and Body Works newsletter as example

by on May 23, 2011

It doesn’t have to be proved that to welcome a new user is one of the best opportunities to engage the subscriber to your email marketing program; in this honeymoon period between the brand and the new subscriber you can choose to introduce a whole panorama of benefits and make the user feels that he’s joining a relationship with your brand that will be based on loyalty.

Make it special, follow some of the best practices seen on the Bath and Body Works welcome email:

Put a menu on the



NewsletterMonitor: the benchmarking platform to monitor, analyze and compare newsletter