Posts Tagged “welcome email”
Mobile marketing: tips and Estee Lauder email anatomy
by Emanuela on febbraio 3, 2012
According to the increasing use of smartphone devices among users, we should be ready to optimize communication for mobile. Simple and useful advices must be considered for mobile email marketing campaigns, if you want to be effective with those subscribers using a mobile phone.
How do you want your email to look like?
Consider at least three key elements while thinking to a mobile device:
Font: the importance of fonts is affected by size, colours and type. Use bold fonts to highlight and give relevance to the main…
Welcome email: is it your best reference? Bath and Body Works newsletter as example
by Nathalie on maggio 23, 2011
It doesn’t have to be proved that to welcome a new user is one of the best opportunities to engage the subscriber to your email marketing program; in this honeymoon period between the brand and the new subscriber you can choose to introduce a whole panorama of benefits and make the user feels that he’s joining a relationship with your brand that will be based on loyalty.
Make it special, follow some of the best practices seen on the Bath and Body Works welcome email:
Put a menu on the…