When it comes to launch an important change about the website of one retail brand, such as the layout or even a new logo, announcers are using different communication strategies.

Are they sending one or various communications? Is the newsletter focused only on the news? Which place do they grant to the social networks to share the news?
The three retail brands that we selected, announced changes to their users using all a different approaches, let’s analyze them:

Diesel
Diesel includes the launch in the news. The single newsletter…