Broadcast frequency

Victoria’s Secret has an average of broadcast frequency pretty high, comparing to the Underwear industry; they are sending 21.9 email/month, which means almost one newsletter every working day.

Approach in subject lines

In the subjects, you can easily find references to discounts, free shipping, or extra percentages off: the approach of their email marketing is strongly commercial.

Layout and evolution

We can notice that the elements of the main newsletter haven’t changed in the last few years.The presence of a prehader, a top banner and a…