Posts Tagged “unsubscribe page”

Don’t leave me this way… newsletter unsubscribe pages

by on May 2, 2013

We always say that making a good email marketing campaign means sending the right message (content) to the right person (audience) at the right moment (timing).
In this post we will focus our attention on the audience and how brands address their recipients.
Within an email marketing campaign, a brand should take care of all those elements that play a part in the nurturing process, from the sign up form to a welcome email reminding subscribers what they should expect from the brand. And, whether we like it or not, …

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