Harley Davidson has a specific identity as lifestyle values and for the ones belonging to the community it usually means being part of a tribe.

The newsletter by Harley Davidson keeps a frequency of 1.9 email/month; there is not a specific day during the month where the company decides to send the newsletter.

Watching at their broadcast frequency on a yearly view, we can see their stop during the summer (August and September are totally off) and in 2010 the top month is December, due to an invitation sent to…