Posts Tagged “strategy”

The use of symbols in subject lines

by on February 27, 2013

The use of symbols in subject lines is becoming an increasing trend in email marketing. Are you part of this trend?
Let’s find some interesting examples of iconic symbols in the subject lines as well as the different approaches used via NewsletterMonitor the benchmarking platform for email marketing.

Highlight timing of a special discount
[Bare necessities] ❶ DAY ONLY – 30% OFF!

Give evidence to the price of an offer
[Younkers] ➡$50 COUPON ends tonight! Hurry in…

Capture the attention
[Brand Alley] ★ Your £150.00 Welcome Bonus From Gala |



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