Posts Tagged “strategic targeting”

Customer segmentation: Nike asking for users’ preferences

by on March 30, 2011

To improve effectiveness of email campaigns in strategic targeting, you are already aware of the importance of customer segmentation. But how can you find out if your customers’ habits are changing?
Keep monitoring your users’ behaviors and customize your communication: ask the customers directly and let’s see if they agree to give a little help to your brand!
Nike gives us a very interesting example of a message with the purpose to get some detailed information about user’s preferences. They invite directly the customers to send a feedback about which …

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