Posts Tagged “special occasion”

May is the Month for Mothers

by on May 6, 2015

Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express …

Fresh’s Mother’s Day initiative

by on May 8, 2014

Over the years we have seen how Mother’s Day can be a great opportunity to engage your customer base.

This year we have chosen Fresh’s email communication for its active user engagement for the celebration of Mother’s Day.

Subject Fresh Founders share their favorite Mothers Day Moments + FREE GIFT

 

In the email sent on 23 April each one of the brand’s founders speak discuss their daily lives and pay homage to maternal figures. The tone is intentionally emotional, with a personal look at family intimacy.

The accounts reveal an …

Father’s Day: starting with the best emails from Italy and Spain

by on March 18, 2014

A special occasion is always a chance to communicate with users. In Italy and Spain, Father’s Day falls on March 19, the day dedicated to St. Joseph. Here is a collection of emails (3 Italian and 1 Spanish) collected on NewsletterMonitor, the benchmarking platform for email marketing.

Apple
Apple proposes a gift with a special message which you can have engraved for free on one of its products.

Armani
Armani offers a selection of products for men: accessories and stylish fashion items, accompanied by a clear call to action for …

A message for every special occasion from PANDORA

by on March 5, 2014

We wanted to show you an email marketing strategy by PANDORA as an example of 1 to 1 relationship building, structured to touch on all the user’s personal special occasions. Thanks to NewsletterMonitor, the email marketing benchmarking platform, we can tell you about this brilliant strategy through some examples of emails sent by the brand.

This is the registration form which highlights the benefits of joining the brand’s club for those thinking of signing up for the newsletter.

Once registered, the profile page asks for some additional data. In addition …

Email campaigns for Chinese New Year

by on January 30, 2014

Here it comes again, Chinese New Year, which will fall on Jan 31st 2014. It will be the year of horse, which is characterized by energy, integrity and diligence. Brands started their email communication for this special cultural occasion a few weeks before the festival. It is surprising to see that emails about the Chinese New Year are not only sent to Chinese customers, but also to the European and U.S. markets.

How do email marketers communicate the Chinese New Year to western customers? It’s worth taking a closer look …

Trick or treat for Halloween?

by on October 31, 2013

The occasion is a very tempting prospect for email marketers: under the banner of trick or treat, numerous brands have used the Halloween festival to communicate with their users. Here’s a weird and wonderful selection of some of the email campaigns we’ve gathered on NewsletterMonitor.

Pizza Hut launches a mysterious offer.

Colgate was worried about excessive sugary treats…

DEAN & DELUCA gives us a taster of their celebrations with a candy pumpkin

And helps us prepare for marauding hordes of tiny pirates.

Catch all the most curious Halloween mailings on …

Saint Patrick’s Day in email marketing: green shamrocks everywhere

by on March 11, 2013

A special occasion is in the air: Saint Patrick’s Day is the national Irish celebration.
Will we see some customized emails for the occasion? Of course we will, thanks to NewsletterMonitor, the benchmarking platform for email marketing. Interesting examples are already available when you search using the keyword ‘Saint Patrick’. What’s more, they are not exclusively Irish!

Let’s begin with the French email from Deguisetoi.
On February 16th this company started promoting Saint Patrick’s Day with a special 10% discount offer.
What’s remarkable is the use of a special …

Emails & hearts for Valentine’s Day

by on February 19, 2013

Special occasions are the perfect opportunity to collect a range of beautifully customized newsletters, especially when it comes to Valentine’s Day.Thanks to NewsletterMonitor, the benchmarking platform for email marketing, we’ve collected some of the most desirable emails dedicated to this occasion. Let’s take a closer look!

Cartier
The layout is simple yet very symbolic of Valentine’s Day using the image of a read heart.

Estée Lauder
The ‘Shades of Love’ subject line is striking as the concept is also linked to the main image and call to action. …

Inspirational email marketing for 2013

by on January 7, 2013

Enjoy our selection of the best newsletters sent for the New Year celebrations and take inspiration for your email marketing in 2013 via NewsletterMonitor!

Newsletter by Katom
Subject Happy New Year from KaTom.com!

Newsletter by KitBag
Subject Happy New Year! Plus Get Equipped for 2013

Newsletter by Swarovski
Subject Happy 2013! Welcome the New Year with style!

Newsletter by BonPrixService
Subject Four New Year’s style resolutions your wardrobe will love!

Newsletter by Tod’s
Subject Happy New Year

Newsletter by L’Oréal
Subject Get your hands on Allure’s Best of Beuty 2012

Email marketing at Christmas time

by on December 19, 2012

Take inspiration from the Christmas spirit and check out some interesting seasonal emails on NewsletterMonitor, the benchmarking platform for email marketing.

Habitat
Beautiful, practical and witty gifts: this is the core message of the Christmas gift guide by Habitat. This email marketing approach uses a special temporary promotion of 15% off everything. The main call to action is to SHOP ALL CHRISTMAS NOW.

Brylane Home
Let’s look at the elements used to customize this email. Brylane Home indicates how many days are left for ‘guaranteed home delivery’: this is a …



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