Posts Tagged “Sephora”

Summer essentials by top brands via email marketing

by on June 9, 2014

Summer is almost here, let’s have a look at which brands have started to color their email communications for the new season. We have chosen a selection of communications for you on NewsletterMonitor, the email marketing benchmarking platform.

Subject Summer must-haves + a Fresh gift
Summer beauty calls for products which are waterproof and suited to the heat; here is a mail dedicated to the promotion of some solutions, as suggested in the Sephora Shopper pre-header, heat up with these summer essentials.

Subject Summer In The City
A …

How can you welcome your new users?

by on March 3, 2014

Brands that want to build a solid rapport with their users typically use a welcome email to get the relationship off to a good start. The user has expressed an interest in the brand and has just signed up: it makes sense for the company to respond with a welcome mail. But what tone should they adopt? What benefits can they offer in return? Keep in mind that this is the honeymoon period: a special moment between the brand and user.

To see some examples, let’s look at some …

Don’t leave me this way… newsletter unsubscribe pages

by on May 2, 2013

We always say that making a good email marketing campaign means sending the right message (content) to the right person (audience) at the right moment (timing).
In this post we will focus our attention on the audience and how brands address their recipients.
Within an email marketing campaign, a brand should take care of all those elements that play a part in the nurturing process, from the sign up form to a welcome email reminding subscribers what they should expect from the brand. And, whether we like it or not, …

The new face of Sephora via email

by on April 27, 2012

Does the launch of a new website become an opportunity for brand to communicate via email? Of course yes! Subscribers must be updated about the new communication, the new areas of the website and everything that could enrich their experience as users (and e-shoppers).
This is the case of Sephora launching a new version of the website; and this is the newsletter sent in the middle of April to their subscribers.
The interesting elements to be mentioned as best practice of email marketing are:
- reference to the mobile version

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