Posts Tagged “samsonite”

Samsonite email marketing approach towards subscribers

by on June 12, 2012

How does Samsonite try to discover more about its subscribers? The answer is in the next examples, available on NewsletterMonitor, the benchmarking platform for email marketing.
At the beginning of the year (4th January), subscribers got this email whose subject was We want to know about YOU!

The user is invited to start filling in a form, where Samsonite collects information such as favourite categories of products, shopping preferences, frequency and reason for travel. In addition they ask for compulsory personal data: name, surname, birthday, gender, and so on. The …

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