Posts Tagged “Ryanair”

Ryanair and Easyjet: a different email marketing approach starting from the subject

by on May 19, 2011

For low cost airline companies, the main message of the newsletters is always brought around the best offer at the most effective price.

By comparing two different companies (Ryanair and Easyjet), some differences can be seen in their email marketing communication strategical approach, starting from the content of subject lines.

Ryanair often chooses a teasing strategy, as we see in this example:

What are you waiting for?

Some other subjects are focused on the travel itself, giving an insight on the experience for the traveler:

Book your

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