Posts Tagged “Restoration Hardware”

4th of July: a campaign by Restoration Hardware

by on July 7, 2011

How to exploit a patriotic celebration with an email marketing campaign? For example by using a limited offer valid until the day of the event.

Restoration Hardware, an American furniture company, uses exactly this practice: from the 28th June they daily sent a specific communication offering a special discount. The visual of the campaign is clear and simple, strongly connected to the patriotism, and the copywriting brilliant and snappy.

Let’s watch the best messages of the campaign.

This is the very beginning of the campaign, with the first newsletter …

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