Posts Tagged “relevance”

Fnac sales: focus on a winter strategy

by on March 21, 2011

According to Email Marketing Consumer Report 2010, each French user is receiving almost 30 newsletters per day. This means that companies need to send email messages catchy for the users and to keep in mind the importance of the relevance, planning the right message at the right time.

During sales time usually brands of diverse industry send promotional newsletters to their customers, using different style of communication but quite pushing and directed to the sales, indeed. How can those newsletters be truly relevant for the users?

Fnac France shows a …



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