Make your subscribers feel that it’s worth being part of the relationship, adding to this value an incentive such as a promotional code with a discount offer to be used online or offline.

Let’s watch three examples of top brands using the coupon in the newsletters:

-          New York and Company includes the barcode directly in the newsletter, positioned in the footer

-          Bath and Body works gives a significant visual role to the coupon, inviting the subscriber to click and land on a page where it can be…