Posts Tagged “Nike”

A warm welcome

by on July 24, 2014

Everyone likes and deserves to be welcomed when entering someone’s home. And joining a brand online by subscribing to its newsletter program, is a similar experience. From a marketer’s point of view, it is not just a matter of good manners: welcome emails are a great marketing opportunity because they usually reach the highest open rates and sometimes even great immediate conversions.
A welcome email is the best way to start a relationship with recipients: those who have just subscribed did so because interested in the brand and in its …

Wishing you some extraordinary email marketing in 2014

by on January 13, 2014

We want to kick off our blog this year with a selection of the best New Year’s greetings chosen on NewsletterMonitor, the email marketing benchmarking platform.

Cartier went for a strong visual impact using an image of a landscape in celebration, all under the watchful gaze of their symbolic animal.
Subject | Cartier wishes you a Happy New Year

GAP introduced the first resolution of the new year: to make stylish purchases on New year’s Day. Naturally, the communication focused on their promotional offers.
Subject | Happy New Year! 20%

Customer segmentation: Nike asking for users’ preferences

by on March 30, 2011

To improve effectiveness of email campaigns in strategic targeting, you are already aware of the importance of customer segmentation. But how can you find out if your customers’ habits are changing?
Keep monitoring your users’ behaviors and customize your communication: ask the customers directly and let’s see if they agree to give a little help to your brand!
Nike gives us a very interesting example of a message with the purpose to get some detailed information about user’s preferences. They invite directly the customers to send a feedback about which …

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