Posts Tagged “mother’s day”

May is the Month for Mothers

by on May 6, 2015

Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express …

Fresh’s Mother’s Day initiative

by on May 8, 2014

Over the years we have seen how Mother’s Day can be a great opportunity to engage your customer base.

This year we have chosen Fresh’s email communication for its active user engagement for the celebration of Mother’s Day.

Subject Fresh Founders share their favorite Mothers Day Moments + FREE GIFT


In the email sent on 23 April each one of the brand’s founders speak discuss their daily lives and pay homage to maternal figures. The tone is intentionally emotional, with a personal look at family intimacy.

The accounts reveal an …

Special projects for Mother Day by Marionnaud

by on June 5, 2012

For email marketers Mother Day is a special occasion to engage users; the topic of special occasions deals strongly with brand experience.
The aim should be enrich users’ loyalty to brand and valorize each occasion to communicate: it follows an example by Marionnaud, a French company belonging to the personal care industry.
In France Mother Day will be 3rd of June; let’s find out some curiosities in the email marketing approach of  the company.

A series of email concerning Mother Day to start with: let’s notice the image …

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