Different resources converted on the same trend about habits on Internet: users are getting to be on mobile more and more. We know a lot about proliferation of mobile devices, but how this will influence email use and email marketing strategies? According to the research by Comscore the use of email via mobile has increased of 36% during the last year.
As for email marketing, it seems to be a good opportunity and we always need to keep in mind the users experiences to create newsletters they…