Posts Tagged “L’Orèal Paris”

Social beauty: L’Oréal’s newsletter as example

by on March 8, 2011

In nowadays, communication between people is growing everyday thanks to online communication.

Following Merkle 2010 View from the Social Inbox, social networks users are reading their emails more frequently than the others, 42% of them are consulting their mailbox more than 4 times a day!

L’Oréal got the message and tries to communicate following this line by introducing new elements in its newsletters.
The brand philosophy is now focused on using the “know how” on cosmetics with the aim to give beauty advices to customers and become more than a …

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