Posts Tagged “Lacoste”

E-commerce sales via email

by on August 8, 2014

It’s the time for promotions and discounts now the summer sales are on.

Let’s have a look at the strategies used in end-of-sale email communications.
Here, a selection of top brands promote the last online shopping discounts on their e-commerce channels.

Lacoste
Subject Everyone Loves a Happy Hour: For a Limited Time, Take an Additional 30% Off!
Date 04/08/2014
The brand offers an additional discount of 30% on some products, with a happy hour formula: discounts online during specific hours (3 pm – 9 am).

Desigual
Subject Last 3 days!

Lacoste newsletter: is Tuesday the day?

by on June 6, 2011

Watching at the broadcast data, we can collect useful information about the strategies adopted by the mayor companies, in order to find out meaningful trends of a specific industry or by a unique brand.

Consulting the broadcast of Lacoste newsletter, we notice that 40% of them are sent on Tuesdays. Does this recurrence reflect a specific strategy of the e-commerce store? At first sights, we can imagine that the brand wants to keep an appointment with the subscriber on a regular basis noticing that this is happening only …



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