Watching at the broadcast data, we can collect useful information about the strategies adopted by the mayor companies, in order to find out meaningful trends of a specific industry or by a unique brand.

Consulting the broadcast of Lacoste newsletter, we notice that 40% of them are sent on Tuesdays. Does this recurrence reflect a specific strategy of the e-commerce store? At first sights, we can imagine that the brand wants to keep an appointment with the subscriber on a regular basis noticing that this is happening only from the beginning…