Posts Tagged “Interflora”

Christmas in November

by on November 19, 2013

Many brands decide to set up email marketing strategies which, at the start of the winter months, help remind users about the upcoming Christmas holidays so that they are prepared when the time comes to buy gifts. Because Christmas is… tomorrow! It is important to keep in mind some key rules however, such as the focus and the relevance of the message.

Thanks to the wide selection granted us by the benchmarking platform NewsletterMonitor, we found many examples of different approaches to the Christmas holidays. Some luxury brands such as …

Spring is in the air for email marketers

by on March 6, 2013

Which occasions can be exploited in email marketing? A new season is knocking at the door, bringing with it is a new occasion for email marketers to use to their advantage. Let’s discover some interesting examples of emails concerning the seasonal communication for spring, including some key aspects of strategic approaches used.

Every season has some specific characteristics. We’re looking at this email which was sent by Interflora promoting spring flowers.

This strategy deals with the promotion of the  ‘seasonal collection of selected products’. Let’s see another example via NewsletterMonitor …



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