Posts Tagged “Harrods”

Christmas in November

by on November 19, 2013

Many brands decide to set up email marketing strategies which, at the start of the winter months, help remind users about the upcoming Christmas holidays so that they are prepared when the time comes to buy gifts. Because Christmas is… tomorrow! It is important to keep in mind some key rules however, such as the focus and the relevance of the message.

Thanks to the wide selection granted us by the benchmarking platform NewsletterMonitor, we found many examples of different approaches to the Christmas holidays. Some luxury brands such as …

Back to school, a special moment for email marketing

by on September 6, 2013

The holidays are over and it is time to get back to business, including email marketing. Back to school is a concept, an experience, an opportunity to promote products and accessories dedicated to the new school year. For email marketing, it is a hot topic during August and September, as can be seen through NewsletterMonitor, the benchmarking platform for email marketing.

Let’s take a look at the layouts and pick out the distinctive features of email marketing campaigns characteristic of the Back to school motif.

Helly Hansen has a collection …

Father’s Day: email marketing and gifts

by on June 14, 2013

Father’s Day is getting closer; an exciting and special occasion for email marketers to find new communication approaches and highlight some of the key aspects to enjoy this day.

To start, let’s consider the importance of being ready with a gift.

Meaningful gift
WWF shows us how to create engaging emails and promote a special gift, by donating via the adoption of symbolic species. To facilitate participation, they offer new packaging: the Happy Father’s Day Gift Bag, it is available for free to make the adoption kit even more special.…

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