Posts Tagged “GAP”

Spring is in the air for email marketers

by on March 24, 2014

The new season is upon us and is bringing with it a flourishing of email communications dedicated to spring, selected with NewsletterMonitor. Let’s take a look at this digital spring breeze: flowers, bright colours, lighter clothing, garden parties…

Balenciaga launches their new spring/summer collection with this communication

Subject New Collection: Spring Summer 2014 

GAP took the opportunity to launch a promotion with discounts of up to 50% with SPRING BREAK – SHOP

Subject Up to 50% off EVEN MORE spring break styles! 

A beautiful communication from HUE full of bright …

Wishing you some extraordinary email marketing in 2014

by on January 13, 2014

We want to kick off our blog this year with a selection of the best New Year’s greetings chosen on NewsletterMonitor, the email marketing benchmarking platform.

Cartier went for a strong visual impact using an image of a landscape in celebration, all under the watchful gaze of their symbolic animal.
Subject | Cartier wishes you a Happy New Year

GAP introduced the first resolution of the new year: to make stylish purchases on New year’s Day. Naturally, the communication focused on their promotional offers.
Subject | Happy New Year! 20%

Email marketing for Columbus Day

by on October 23, 2013

Columbus Day, the day marking Columbus’s arrival in America, is also a festival that is important to email marketers. The Columbus Day email has become part of these celebrations and often includes promotions and discount offers with a strictly commercial value.

Through NewsletterMonitor, the email marketing benchmarking platform, we can see a great example of a Columbus Day email from the GAP brand, which was conveyed to US customers. The contact strategy was based on two communications dedicated to the Columbus Day Event (note the use of the word “Event” …

Don’t leave me this way… newsletter unsubscribe pages

by on May 2, 2013

We always say that making a good email marketing campaign means sending the right message (content) to the right person (audience) at the right moment (timing).
In this post we will focus our attention on the audience and how brands address their recipients.
Within an email marketing campaign, a brand should take care of all those elements that play a part in the nurturing process, from the sign up form to a welcome email reminding subscribers what they should expect from the brand. And, whether we like it or not, …



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