Posts Tagged “fashion week”

New York, Paris and Milan: Fashion Week events via email

by on February 10, 2015

One of the most important moments of the year is here for all fans of fashion: it’s nearly time for Fashion Week.

We have chosen some emails for you which are dedicated to this event using the NewsletterMonitor, the benchmark platform for email marketing; so let’s have a closer look.

A perfect summary of how to prepare for the three events, with suggestions of clothes and accessories for every occasion: great advice on what to pack, so that you can look just right for each city.
For, …

Milan Fashion Week: exclusive email invitations

by on February 24, 2014

Let’s look at the world of fashion and see how brands have used emails to invite their members to follow the Milan Fashion Week event, one of the key events in the sector.

SportMax chose to go with an email with just one image of an outfit from their new collection, a strong brand which clearly speaks for itself. The subject line held the invitation to the show: Milan Fashion Week: SportMax runway show, February 21st.

Fendi took advantage of the moment to release a new video of …

Men’s fashion week via email marketing: D&G communication

by on June 26, 2013

During the year, the Fashion Weeks represent a hot moment for major fashion and luxury companies to engage and communicate with their users. We can see several examples and approaches collected via NewsletterMonitor and they are available in a dedicated board on Pinterest, if you want to see the trendiest email communications concerning invites to the shows.
A key premise is that email can be used as a bridge towards digital and offline initiatives. So, let us analyze the email marketing approach by Dolce & Gabbana to promote the show, …

Fashion week via email marketing: approaches and examples

by on September 14, 2012

Fashion weeks represent one of the hottest moment around the year for the whole fashion industry. That’s why we want to highlight some of the best email campaigns sent in the previous days. Let’s watch in detail some interesting examples of communication via email.

Preview by Harrods
In this email we can see a message concerning the upcoming event: fashion week was close and the British company chose to exploit the occasion to promote its trending products. It’s interesting to notice the use of a box where they present 5 …

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