Posts Tagged “engagement strategy”

Lacoste newsletter: is Tuesday the day?

by on June 6, 2011

Watching at the broadcast data, we can collect useful information about the strategies adopted by the mayor companies, in order to find out meaningful trends of a specific industry or by a unique brand.

Consulting the broadcast of Lacoste newsletter, we notice that 40% of them are sent on Tuesdays. Does this recurrence reflect a specific strategy of the e-commerce store? At first sights, we can imagine that the brand wants to keep an appointment with the subscriber on a regular basis noticing that this is happening only …

Welcome email: is it your best reference? Bath and Body Works newsletter as example

by on May 23, 2011

It doesn’t have to be proved that to welcome a new user is one of the best opportunities to engage the subscriber to your email marketing program; in this honeymoon period between the brand and the new subscriber you can choose to introduce a whole panorama of benefits and make the user feels that he’s joining a relationship with your brand that will be based on loyalty.

Make it special, follow some of the best practices seen on the Bath and Body Works welcome email:

Put a menu on the



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