Posts Tagged “email marketing campaigns”

Newsletters about back to school

by on September 9, 2011

September is synonymous of back to school; let’s see how different industries, ranging from e-commerce to non profit, can use this theme in their email marketing approach and messages; most of the newsletters selected use iconic elements regarding school, such as boards and pencils.

Non Profit
The theme can be used to sentitize subscribers with a call to action for fundraising in order to help children to realize their right to quality education.
Here it follows a newsletter by Plan as an example of this approach: 


Office supply  

Nike Newsletter: from global to local

by on July 6, 2011

Nike seems to use a glocal strategy in its email communication; what does this mean?

Among all the versions (Italian, English/American, Spanish and French) the layout is the same, aimed by the common commercial strategy to sell the products via e-commerce stores, engage customers in just doing it brand philosophy and reinforce the global aspect. However, even though the visual communications can be similar among the countries due to the presence of common guidelines, they are declined locally following the country development. What is remarkable is that on the Italian

Preheader (or eyebrow): some examples

by on May 3, 2011

In your email marketing strategy, how much relevance do you give to preheaders?
In the digital direct marketing they can mean a lot, both for visualization and for the copywriting strategy: they are the main elements of text the user visualize before downloading images.  A preheader is visible also on devices (Iphone, Ipad, Smarthpone) as first element, even if the email doesn’t get opened.

We would like to give you some tips to optimize your email communication. As for the copywriting, it can be used to show the most effective …

Subject lines at Easter time

by on April 28, 2011

Special occasions are special moments to engage customers, and to strengthen the relationship based on loyalty. Easter time is the perfect moment for companies to send thematic newsletters in order to draw the attention of the users and interact with them, starting from the subject lines.
Let’s see some examples of subject lines considering that Easter can become a central point and a common event for each industry to send a specific message to their subscribers. The purposes can be very different, ranging from a call to action for trip …

Not simply a blog on email marketing …

by on March 8, 2011

These are the very first sentences of a blog mainly about newsletters and emails.

We want to share opinions and curiosities about email marketing campaigns, watching deeply in brands’ communication on the direct digital channel.
You’ll get inspired, find new ideas and get the advantages on how to boost your e-marketing strategy.

Let’s start to enjoy the NewsletterMonitor Blog!

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