Posts Tagged “email marketing”

May the force of email be with you!

by on May 12, 2015

A long time ago in a galaxy far, far away…

Millions of Star Wars fans worldwide are waiting for the new trilogy to come out next Christmas. It’s going to be a long wait until then, in the meantime never like this year have email marketers celebrated Star Wars Day.

The occasion is celebrated on May 4: “May the fourth be with you”!

Let’s have a look at some key examples from NewsletterMonitor.

Come on Jedis, follow me in this journey!

Toy brands, as expected, joined the celebration.

Master Yoda …

May is the Month for Mothers

by on May 6, 2015

Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express …

Ready for the Design Week in Milan?

by on April 15, 2015

In Milan, April is the month for events dedicated to art and design. For a whole week, during the Salone del Mobile (Milan Furniture Fair), every part of the city will be bathed in colour. It is an internationally-renowned event, which has become a real urban must-see, involving countless exhibitions – some open to the public, others by invitation only.

Let’s take a look at some of the invitations and events in Milan organised by furniture and design companies, amongst other, listed on NewsletterMonitor.

Archiproduct is taking the opportunity to …

What blossoms in inboxes this spring?

by on March 26, 2015

Spring is here and we’re excited to bring in the new season!

This is the time to come out of hibernation with new vibrant colours that shed a little extra light on the inbox. We’re here to see a few examples of exactly this thanks to NewsletterMonitor.

For Nine West, yellow is the colour of Spring, as a sun lights up recipients’ inboxes with a 40% discount.

The new Spring wardrobe arrives thanks to Peacock, who even add a little style advice to their campaign.

Appropriately, the HUE

Friday the 13th: terror hits email marketing

by on March 10, 2015

An effective contact plan is essential to build a good email marketing strategy: getting in touch with customers in the most important occasions, such as Christmas or birthdays for example, is an approach that builds engagement and loyalty.

Communicating on unusual occasions, beyond the traditional contact calendar, is definitely a plus: seize the opportunity to surprise recipients with original ideas and catchy images to get their attention and create a more personal relationship.

Friday the 13th – synonymous with bad luck – is one of these occasions and several brands …

The year of goat, beyond China

by on February 12, 2015

Winter is full of holidays and contact occasions.

On February 19th there is yet another gifting occasion coming up, Chinese New Year. It is not only celebrated in China but worldwide. Two reasons have contributed to this globalization: the large number of Chinese living overseas and Chinese tourists traveling abroad. Chinese tourists could spend US$194 million a year in global holiday hot spots. By 2015, 100 million Chinese citizens will travel abroad and China is expected to account for about 20% of global luxury sales. Marketers embrace the occasion …

New York, Paris and Milan: Fashion Week events via email

by on February 10, 2015

One of the most important moments of the year is here for all fans of fashion: it’s nearly time for Fashion Week.

We have chosen some emails for you which are dedicated to this event using the NewsletterMonitor, the benchmark platform for email marketing; so let’s have a closer look.

Intermix
A perfect summary of how to prepare for the three events, with suggestions of clothes and accessories for every occasion: great advice on what to pack, so that you can look just right for each city.

LuisaViaRoma.com
For LuisaViaRoma.com, …

Ready for SuperBowl?

by on January 30, 2015

It’s that time of year again when all eyes are on the SuperBowl. So when it comes to emails that arrive in the inbox, how are companies taking advantage of this sporting occasion which has become a real tradition? Let’s take a look at some examples of emails relating to the event as reported in NewsletterMonitor, the benchmark platform for email marketing.

Looking for ideas on how to prepare for the event?

Others are promoting a special 25% discount on their products, with a specific promotional code for the …

What’s your sign?

by on January 12, 2015

An emerging trend in email marketing is the use of the horoscope as a communication theme. It’s fun, it’s personal, it’s a great concept for an ongoing email series, whether you focus on the recipient’s sign or on gifting ideas for others, whether you look into the horoscope or just explore the character traits for each sign. There are several ways to go about it, below some examples to inspire you.

1. ZODIAC-RELATED PRODUCTS AND COLLECTIONS
Some brands such as Valentino, Rebecca Minkoff, Alisa Michelle and Pandora have created collections …

Cyber Monday in email marketing

by on December 12, 2014

After Black Friday comes Cyber Monday, another moment to send special offers and great discounts to users and to mark the official opening of the holiday shopping season. We take a look at some examples of dedicated communications with NewsletterMonitor, the email marketing benchmarking platform.

Desigual
The subject is very clear, 25% off everything. Make the most of Cyber Monday! and the email layout highlights both the event and the fact that the discounts apply to the entire range of products available through the brand’s e-commerce channel.

Estée Lauder
The …



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