Posts Tagged “email layout”

May is the Month for Mothers

by on May 6, 2015

Another special occasion is around the corner: the second Sunday of May is dedicated to mothers. Like every year, it is subject to our analysis.

Email communications about this festival flood into the inbox, providing ideas for ways to treat your mother, ranging from fashion accessories to jewellery.

By taking a look at the digital communications of the top brands selected on NewsletterMonitor, the benchmarking platform for email marketing, we can see some examples to give you some inspiration.

Balenciaga offers a selection of essential products and highlights the express …

A close up look at some Banana Republic emails

by on July 22, 2014

Thanks to NewsletterMonitor, the email marketing benchmarking platform, we can get a close up view of what Banana Republic is up to.

Here is a selection of their communications which really stand out thanks to either the subject line copy, the layout or the contact strategy.

Subject You’ll look good. Really good.

With a subject line like this, the company seizes on the reader’s vanity, to its advantage. In the email, there is a convenient handbook with a selection of looks suggested by the brand.

The summer is synonymous with …

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