Posts Tagged “e-commerce”

Ask yourself why you go crazy for Black Friday shopping

by on December 2, 2013

Black Friday has come again, and last Friday the event was not limited to American brands (many in Europe offered shoppers a selection of products online at heavily discounted prices). Thanks to NewsletterMonitor, the free benchmarking tool, we can analyze the strategies used by some top brands to promote their Black Friday offers.

We start with Amazon, which promoted its great deals through a communication focused on a specific category of products depending on user interests. It is interesting to note the use of a reference in the header …

Welcome email: is it your best reference? Bath and Body Works newsletter as example

by on May 23, 2011

It doesn’t have to be proved that to welcome a new user is one of the best opportunities to engage the subscriber to your email marketing program; in this honeymoon period between the brand and the new subscriber you can choose to introduce a whole panorama of benefits and make the user feels that he’s joining a relationship with your brand that will be based on loyalty.

Make it special, follow some of the best practices seen on the Bath and Body Works welcome email:

Put a menu on the



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