Posts Tagged “Domino’s pizza”

“Eat, buy, love”… with email marketing

by on April 10, 2013

Not a special occasion, but a daily primary need: eating.
In this post we will analyze how food and grocery store chains communicate and generate revenue via email marketing campaigns.
On NewsletterMonitor, the Email Marketing Analyzer, we can find numerous interesting examples, from recipes to online food order.

Let’s take a look at various examples.

Create traffic online: recipe of the day
First example: The email contains tips & tricks with a main focus on the recipe of the day. The content is presented with a good balance …

Domino’s Pizza’s email marketing approach

by on September 20, 2012

How and when would you consider an email marketing approach strongly commercial? Let’s watch in detail Domino’s Pizza in the Australian market in the repeat use of big images, the reference to prices and discounts, the calls to action, and so on… Beside this, let’s find a remarkable detail concerning the attention to mobile customers, due to the presence of special apps.

In the following overview you will see some repeat elements, such as the use of a maxi-size characters (both in text and numbers), beside the use of full …

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