Posts Tagged “Desigual”

Cyber Monday in email marketing

by on December 12, 2014

After Black Friday comes Cyber Monday, another moment to send special offers and great discounts to users and to mark the official opening of the holiday shopping season. We take a look at some examples of dedicated communications with NewsletterMonitor, the email marketing benchmarking platform.

Desigual
The subject is very clear, 25% off everything. Make the most of Cyber Monday! and the email layout highlights both the event and the fact that the discounts apply to the entire range of products available through the brand’s e-commerce channel.

Estée Lauder
The …

E-commerce sales via email

by on August 8, 2014

It’s the time for promotions and discounts now the summer sales are on.

Let’s have a look at the strategies used in end-of-sale email communications.
Here, a selection of top brands promote the last online shopping discounts on their e-commerce channels.

Lacoste
Subject Everyone Loves a Happy Hour: For a Limited Time, Take an Additional 30% Off!
Date 04/08/2014
The brand offers an additional discount of 30% on some products, with a happy hour formula: discounts online during specific hours (3 pm – 9 am).

Desigual
Subject Last 3 days!

Cyber Monday in email marketing

by on December 3, 2013

After Black Friday comes Cyber Monday, another moment to send special offers and great discounts to users and to mark the official opening of the holiday shopping season. We take a look at some examples of dedicated communications with NewsletterMonitor, the email marketing benchmarking platform.

Desigual
The subject is very clear, 25% off everything. Make the most of Cyber Monday! and the email layout highlights both the event and the fact that the discounts apply to the entire range of products available through the brand’s e-commerce channel.

Estée Lauder
The …

Email marketing approach by Desigual

by on November 21, 2012

Desigual uses a global international approach, we compare their email marketing across three countries (Spain, France and Italy). Let’s see how social networks play an important role in their email marketing!

The layout of their email is uniform across the three countries, apart from the content, they use the same graphic images. Let’s take a look at the types of communication used.

Pinterest: The first email is dedicated to a fashion show via Pinterest. This is an interesting case of synergy between email marketing and social networking. This strategy deals …



NewsletterMonitor: the benchmarking platform to monitor, analyze and compare newsletter