Posts Tagged “customer segmentation”

Online surveys: tell me what you buy and I’ll tell you who you are

by on April 11, 2011

According to the Social Shopping Study 2010, around 63% of shoppers consistently  read reviews prior to making a purchase decision. We should know about the importance of feedbacks, so do you want to reach directly your users’ ones?
Include a survey in an email marketing program is a smart strategy to capture their feedback and optimize your e-commerce activity. In fact, it represents the fastest and most effective way to understand what users think of a brand and collect information about their shopping habits.

Wrangler gives us a good example …

Customer segmentation: Nike asking for users’ preferences

by on March 30, 2011

To improve effectiveness of email campaigns in strategic targeting, you are already aware of the importance of customer segmentation. But how can you find out if your customers’ habits are changing?
Keep monitoring your users’ behaviors and customize your communication: ask the customers directly and let’s see if they agree to give a little help to your brand!
Nike gives us a very interesting example of a message with the purpose to get some detailed information about user’s preferences. They invite directly the customers to send a feedback about which …

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