Posts Tagged “community engagement”

Email marketing strategy: the community at the heart of Lomography

by on July 15, 2011

Lomo is a product and a state of mind from the analogical culture. The strong passion for this Russian camera has been spread among the community and developed through a website for e-commerce, photo uploads, magazines and other special projects. In some countries the newsletter is in the local language and filled in with local news (Thailand, Brazil, Italy, Hong Kong, Spain, …).

The email marketing strategy by Lomo is enriched by keeping a community-centred communication, even providing commercial information, contents for an e-magazine, launch of new products,…

Their …

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