Make an effort in order to reach the purpose of relevance (the right message to the right person at the right moment), a key strategy in email marketing programs. Introduce a preference centre in your newsletters and open new opportunities to your subscribers: let them decide, in the meanwhile, increase your effectiveness.

Let your subscribers express their preferences about:
- format option (between HTML or text)
- frequency of delivery
- selection of topic
- suspension on determined spans of time (e.g. holidays)
and your email marketing program will be …