Posts Tagged “Christmas email”

Christmas gift guides in email marketing

by on November 25, 2013

After seeing the November communication strategies, we now turn our attention to gift guides; one of the best email marketing strategies for the forthcoming holiday season.
Thanks to NewsletterMonitor, the email marketing benchmarking platform, we have selected some of the best “gift guide” email designs from the past year.

Coach
The Coach communication is well organized and completely dedicated to highlighting the selection of products included in its gift guide. Right from the subject Here It Is: The Coach Holiday Gift Guide! this element becomes the leitmotif for  the whole …

Emails seen up close: The Holiday Newsletter Special part 5

by on July 11, 2013

Are you ready for the holidays?
Not only the summer ones, but start considering winter special occasions as they are just around the corner.

To get ready, check out some of the best email examples selected by our Team on NewsletterMonitor, the benchmarking platform for email marketing:

The Holiday Newsletter Special part 1 | Apple
The Holiday Newsletter Special part 2 | Starbucks Store
The Holiday Newsletter Special part 3 | Marks & Spencer
The Holiday Newsletter Special part 4 | The Sports Authority

The post series proceeds with another …

Emails seen up close: The Holiday Newsletter Special part 3

by on June 12, 2013

Marks & Spencer
Subject 15 sleeps ‘til Christmas: Find the perfect present with our top pick gift ideas
Date 10/12/12

As a major British retailer, Marks & Spencer conveys through its newsletter the variety of products available on the e-shop. This newsletter, sent two weeks before Christmas, presents a selection of top gift ideas by target audience, helping solve the Christmas shopping dilemma.
The subject is an informal countdown conveying a sense of urgency and the close bond between recipients and brand, with an immediate solution.

1/ Navigation bar for …

Emails seen up close: The Holiday Newsletter Special part 2

by on June 10, 2013

Starbucks Store
Subject Today only: Save on Christmas blend coffees
Date 07/12/12

This is one of a series of 12 emails dedicated to Christmas, in a playful Advent calendar logic.
While focusing on the deal of the day, the email also shows the upcoming promotions. For an added teaser effect the brand does not unveil 3 of them though, implicitly inviting recipients to satisfy their curiosity by opening the following emails.
The copy is kept to a minimum: less is more.

1/ Pre-header: a big promise!
We’ve got the right



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