Posts Tagged “BuyVIP”

Privalia, Private Outlet, BuyVip: promotion strategy and deadlines

by on June 24, 2011

Watching the email marketing promotion strategy of social clubs in the fashion industry*, what are the deadlines concerning the offers?
*we considered the Italian market

Privalia gives 4 days (or less)
Private Outlet gives from 3 to 6 days
BuyVip usually gives around 4 days

Each brand is using a different approach in order to communicate the deadlines:

Privalia doesn’t set a specific timetable for the new offers. The deadline inserted as “only X days” implicitly means that the offer is starting from now. It happens that the company …



NewsletterMonitor: the benchmarking platform to monitor, analyze and compare newsletter