Displaying a banner in a newsletter is a way to advertise and promote to a very specialized target; this can take the form of embedded formats or sponsorships.
Which could be the main criteria to be followed in a good strategy of planning advertising in a newsletter? Which message will be truly engaging for a very specific target audience?
Among the newsletters containing an embedded banner, we found something interesting by Betty Crocker.
As you might know, Betty Crocker is a portal totally focused on recipes, tips and how-to …