It doesn’t have to be proved that to welcome a new user is one of the best opportunities to engage the subscriber to your email marketing program; in this honeymoon period between the brand and the new subscriber you can choose to introduce a whole panorama of benefits and make the user feels that he’s joining a relationship with your brand that will be based on loyalty.

Make it special, follow some of the best practices seen on the Bath and Body Works welcome email:

Put a menu on the…