Posts Tagged “Banana Republic”

A close up look at some Banana Republic emails

by on July 22, 2014

Thanks to NewsletterMonitor, the email marketing benchmarking platform, we can get a close up view of what Banana Republic is up to.

Here is a selection of their communications which really stand out thanks to either the subject line copy, the layout or the contact strategy.

Subject You’ll look good. Really good.

With a subject line like this, the company seizes on the reader’s vanity, to its advantage. In the email, there is a convenient handbook with a selection of looks suggested by the brand.

The summer is synonymous with …

Banana Republic: discount strategies via email

by on July 27, 2012

Some of the most interesting commercial approaches via email marketing concern markdown discounts.
We can see how discounts change in relation to the timing, in order to invite subscribers to purchase. Let’s check out some example of discount strategies by Banana Republic used in the last week (starting on 22th July).

In this first email we can notice something interesting, such as two levels of discount: the % changes between the day and the following. With this message the user is invited to hurry up, as anticipated in the subject …

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