Posts Tagged “back to school”

Back to school, a special moment for email marketing

by on September 6, 2013

The holidays are over and it is time to get back to business, including email marketing. Back to school is a concept, an experience, an opportunity to promote products and accessories dedicated to the new school year. For email marketing, it is a hot topic during August and September, as can be seen through NewsletterMonitor, the benchmarking platform for email marketing.

Let’s take a look at the layouts and pick out the distinctive features of email marketing campaigns characteristic of the Back to school motif.

Helly Hansen has a collection …

Back to school: communication via email by AlexAndAlexa

by on September 6, 2012

The beginning of September is such an interesting period for email marketers enjoying and exploiting the back to school.
As we can see on NewsletterMonitor, some companies started even in July to deal with the theme.
As an interesting example of email communication concerning back to school, let’s watch in detail AlexAndAlexa email marketing strategy for the occasion.

Timing
The UK’s leading online luxury childrenswear retailer sent a first email in the middle of July.
Subject
The subject anticipated the content Back To School – New School Shop Now Open



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