Posts Tagged “apparel”

At what time are emails generally sent in the apparel and personal objects industry?

by on February 19, 2014

How many other people send when you send?

Thanks to NewsletterMonitor we have been able to analyze English language email newsletters sent in 2013 by brands in the apparel and personal object industry.

Working with the huge amount of data available on the platform, we made an in-depth analysis focusing on frequency, timing, sent-from/reply-to addresses and the subject lines of the emails received.

Of all the aspects analyzed, we chose to examine in depth the timing of each mailing. Our question was: at what time are emails generally sent?

We …

Email marketing in the apparel and personal objects industry. An analysis.

by on February 4, 2014

Thanks to NewsletterMonitor, throughout 2013 we collected a huge quantity of newsletters and have brought them together here in an analysis of how the apparel and personal objects industry communicated with its users.

The analysis relates to over 1,900 international brands that send newsletters in the English language.

According to our findings, some brands are perhaps a little over-reticent, with 14.5% sending just one solitary email a month. On the other hand, some brands risk going overboard and are sending out as many as 91.5 monthly emails!

Luckily, most brands …



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