Posts Tagged “Adidas”

Cyber Monday in email marketing

by on December 12, 2014

After Black Friday comes Cyber Monday, another moment to send special offers and great discounts to users and to mark the official opening of the holiday shopping season. We take a look at some examples of dedicated communications with NewsletterMonitor, the email marketing benchmarking platform.

Desigual
The subject is very clear, 25% off everything. Make the most of Cyber Monday! and the email layout highlights both the event and the fact that the discounts apply to the entire range of products available through the brand’s e-commerce channel.

Estée Lauder
The …

Cyber Monday in email marketing

by on December 3, 2013

After Black Friday comes Cyber Monday, another moment to send special offers and great discounts to users and to mark the official opening of the holiday shopping season. We take a look at some examples of dedicated communications with NewsletterMonitor, the email marketing benchmarking platform.

Desigual
The subject is very clear, 25% off everything. Make the most of Cyber Monday! and the email layout highlights both the event and the fact that the discounts apply to the entire range of products available through the brand’s e-commerce channel.

Estée Lauder
The …

Don’t leave me this way… newsletter unsubscribe pages

by on May 2, 2013

We always say that making a good email marketing campaign means sending the right message (content) to the right person (audience) at the right moment (timing).
In this post we will focus our attention on the audience and how brands address their recipients.
Within an email marketing campaign, a brand should take care of all those elements that play a part in the nurturing process, from the sign up form to a welcome email reminding subscribers what they should expect from the brand. And, whether we like it or not, …

Welcome email: Adidas as an example

by on January 15, 2013

It is essential for email marketers to follow the lifecycle of the subscriber. With this in mind, let’s take a closer look at the relationship between the subscriber and the company. The ‘honeymoon’ phase begins with the initial subscription to the online form.

What are the key elements of a good welcome email?
Good practices are:
- a welcome message
- introduce the benefits
- use a special offer

Adidas as an example has included these best practices, let’s take a closer look:
- Call to action for mobile devices…



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