Which is the link between the Nobel Prize and email marketing?
In the US market January 17^th was a celebration for Martin Luther King Jr. Day; for some companies this event became an occasion to communicate.
Considering the theme of the Day, we can expect that the communication purpose was mainly not-commercial, though some offers can refer to activities to promote family togetherness, due also to the day off from school. Let’s find some email marketing curiosities collected on NewsletterMonitor.

An interesting message in the subject of the newsletter sent on the 1^st January by Globalresearch:

Martin Luther King: One Day Children Will Ask… “What is War” … A Message of Hope for 2012

Here we find an example of email containing a promotional offer by kmart; we can notice the use of the Day to make a special discount off:

It’s remarkable to find an example of a newsletter introducing a quiz, even if back from January 2010, in the newsletter by Topix.
The occasion gives the opportunity to the quiz portal to give a chance to subscribers to test their knowledge about the Nobel Prize. It’s nice to see how they combined the elements in the communication using elements belonging to the iconography of the person:

 

The last curiosity is given by The Body Shop’s newsletter.
It’s commercially interesting to see the connection between the celebration of the day and the free shipping offer; even more, there is a full box dedicated to the Day, providing a message about social and environmental change. This part of the newsletter gives an insight on the positioning strategy of the brand regarding its interest to support social causes, which is referred to the deep meaning of the Day as well.

 

What about other curiosities on Martin Luther King Jr. Day emails in 2012?
Check it out on NewsletterMonitor, the innovative benchmarking platform for email marketing. Use the keywords “Martin Luther King” and you’ll find all the newsletters containing it in the subject or in the body content.