Does Chinese New Year become another special occasion for email marketing?
Let’s see some examples of different brands communicating with their subscribers to engage them. It’s interesting to notice the use of the dragon as iconic symbol, often present in the layout or for the special edition products.

Let’s find a couple of examples in the newsletters sent by Shanghai Tang, a company belonging to apparel industry.
In the first one it’s interesting to see how the development of a partnership gives as a result the mixture of the Chinese culture in a special edition of customized products by Nespresso. Let’s see how the occasion becomes the opportunity for a product launch:

Beside the experience of co-marketing, we can expect various ways to celebrate the year of the dragon, starting by the production and the launch of customized accessories.
This is the second newsletter concerning Chinese New Year sent by Shanghai Tang. We want to mention the customized layout with the image of dragon and the link to the dragon collection giving a suggestion to find a whole scenario of customized products.
This newsletter was sent the 17^th January:

A third example is given by Beau Coup, a company selling online favors and belonging to the gifts industry; this newsletter shows the use of the occasion to give users an insight into Chinese culture to promote decoration, gifts and  food. We notice the use of a special code for the benefit of Free shipping, which is CNY and means “Chinese New Year”:

Another New Year, another special occasion to get in touch with subscribers.
To find new examples of email marketing curiosities connected to the Year of the Dragon, keep on monitoring it on the innovative platform NewsletterMonitor. A tip could be to set up the keyword “dragon” and see which emails are going to be sent during this year concerning this symbol.