Urgency is in the air

by on December 24, 2013

The last weeks before the holidays, anxiety about gifts takes over those who have left it ‘til late in the day, what can you do? No problem: many vendors have the solution and are happy to signal the start of hunt for the last gifts. How? Over the last few years, the days between the 6th and the 16th of December have become more and more important for last minute promotions, instilling a sense of urgency that consumers feel compelled to satisfy.

Last day for guaranteed Christmas Delivery, claims …

Ask yourself why you go crazy for Black Friday shopping

by on December 2, 2013

Black Friday has come again, and last Friday the event was not limited to American brands (many in Europe offered shoppers a selection of products online at heavily discounted prices). Thanks to NewsletterMonitor, the free benchmarking tool, we can analyze the strategies used by some top brands to promote their Black Friday offers.

We start with Amazon, which promoted its great deals through a communication focused on a specific category of products depending on user interests. It is interesting to note the use of a reference in the header …

Christmas in November

by on November 19, 2013

Many brands decide to set up email marketing strategies which, at the start of the winter months, help remind users about the upcoming Christmas holidays so that they are prepared when the time comes to buy gifts. Because Christmas is… tomorrow! It is important to keep in mind some key rules however, such as the focus and the relevance of the message.

Thanks to the wide selection granted us by the benchmarking platform NewsletterMonitor, we found many examples of different approaches to the Christmas holidays. Some luxury brands such as …

Labor Day: email marketing approach by Carter’s

by on September 12, 2012

It’s always interesting to see how special occasions offer the chance to email marketers to be turned into commercial opportunities. As for Labor Day, the US national holiday, we can see how this recurrence moves beyond its historical meanings to become an occasion for US customers to gain benefits.

So let’s have a deep look inside the strategy by Carter’s, one of the US leading companies of children’s clothing. The brand started its Labor Day campaign six days before the recurrence, held on Sept. 3rd.

Sender and timing
First …

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