May the force of email be with you!

by on May 12, 2015

A long time ago in a galaxy far, far away…

Millions of Star Wars fans worldwide are waiting for the new trilogy to come out next Christmas. It’s going to be a long wait until then, in the meantime never like this year have email marketers celebrated Star Wars Day.

The occasion is celebrated on May 4: “May the fourth be with you”!

Let’s have a look at some key examples from NewsletterMonitor.

Come on Jedis, follow me in this journey!

Toy brands, as expected, joined the celebration.

Master Yoda …

Friday the 13th: terror hits email marketing

by on March 10, 2015

An effective contact plan is essential to build a good email marketing strategy: getting in touch with customers in the most important occasions, such as Christmas or birthdays for example, is an approach that builds engagement and loyalty.

Communicating on unusual occasions, beyond the traditional contact calendar, is definitely a plus: seize the opportunity to surprise recipients with original ideas and catchy images to get their attention and create a more personal relationship.

Friday the 13th – synonymous with bad luck – is one of these occasions and several brands …

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