A belief as background
We believe in email marketing to deliver value-added content.
It all started from…
This blog was born while working on NewsletterMonitor, the platform for email marketing seen up close.
The purpose
The aim of this blog is to make analysis about international newsletters and develop a series of contents about different topics. We’re going to choose the most interesting newsletters sent by more than 10.000 brands from all over the world.
Who are we?
The editorial staff comes from ContactLab, an Italian company based in Milan focused on email marketing services with an expertise of several years in the digital industry. By far the market leader in Italy, Contactlab is also a leading European ESP with offices in France, UK, Germany and Spain.
Discover more about the editorial staff
César Arturo has an international background, based on professional experiences in South America and Europe. His role is mainly to offer his point of view and add inspirational suggestions, in order to share ideas about contents. Moreover, his expertise in email marketing is technically well-structured.
Emanuela Del Forno plays a key role in coordinating and managing the development of the blog; she always gets the best ideas to start from. Her point of view is brilliant to find solutions, even though we tease her when she starts saying: “Just a little thing…” and there comes a revolution!
Federica Digiorgio is mainly dedicated to the production of contents, because she has the specific quality of being able to write about everything. Next to versatility, she has a creative approach: her mind is a full box of ideas for our posts. The same way she accepted multiple adventures along her life she now accepts the challenge of writing new posts every time. Not that easy to stop her…
The method
Our approach is mainly focused on finding out the coolest elements about emailing, analyze them in relation to the main trends and work on the content!
The platform NewsletterMonitor is our tool to research among over 2 million newsletters. We are daily involved on digital direct marketing campaigns for more than 1000 clients in Europe: this expertise is our background for the analysis. We want to get into the email marketing seen up close and hope to provide valuable information; that’s what brings us to write our posts. Of course, we’ll be waiting for your comments and feedbacks!